15 May, 2026

Artificial intelligence and behavioural finance: smarter tools for retail investors in practice

AI meets behavioural finance: smarter tools for retail investors

Summary

Key Takeaways

AI is transforming retail investor analysis and engagement, enabling deeper behavioural insights, more accurate segmentation and personalised advice.
Behavioural analysis and clustering of individual investors, together with Large Language Model (LLM)-based synthetic surveys, offer new ways to understand investor preferences and test communication strategies, supporting more tailored and responsible communication.1
Robo advisors and recommender systems, LLM-powered chatbots and mailbots enhance investor communication and decision making, while improving efficiency for asset managers.

1. A large language model (LLM) is a very big neural network pretrained on huge amounts of text to predict and generate language. It can perform many language tasks (e.g., generation, summarisation, Q&A, classification) and can be applied to natural language processing tasks.

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Artificial intelligence and behavioural finance: smarter tools for retail investors in practice

Summary

Key Takeaways

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Read the full article on the Amundi Research center

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